How Google and Facebook Have Taken Over the Digital Ad Industry

The good news is that the digital-advertising industry is growing strongly, with revenues up sharply in 2016. The bad news? Virtually all of that growth is going to exactly two companies: Google and Facebook. The latest figures from the Interactive Advertising Bureau show that the third quarter last year was the biggest ever, with a…

http://fortune.com/2017/01/04/google-facebook-ad-industry/

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